Steeped in heritage with a signature trench coat collection that dates back to 1800s, Burberry represents stereotypical British style.
Many are surprised to find that the eponymous French fashion house actually started out as a made to measure children’s shoe shop. In 1945 after WWII, Céline Vipiana, with her husband, opened their boutique to offer made to order custom shoes that soon became well-known for their style. In the late 1950s the couple decided it was time to migrate into women’s footwear, and soon expanded their operation to include additional accessories and women’s ready-to-wear sports collection. Céline’s designs became a new type of contemporary that was more about functionality than frivolity, to make this idea come to life, she used at first such fabrics like denim, leather, and wool. After another ten years, the boutique expanded its lines to accessories and fragrances.
Versace has been one of the most well-known brands in the luxury fashion industry for the last forty years. What’s great is that the clothes they sell many times hit red carpets and are worn by many celebrities. We do know that incredible clothing is created by this fashion brand, but how much do we know about its history and typography?
Cool, committed and classic are the formula of product creation at Tommy Hilfiger. But for the brand to get where it is today it took time, effort and love for the fashion world. The beginning was not easy for Tommy and he had a lot of challenges along the way to get his brand where it is today, and the start of this journey happened in 1985 when Hilfiger got its first major and displayed in the prime spot of Time Square, New York. In the next years to come, Tommy was being compared to Calvin Klein for top brands targeting males.
“Hugo Boss” is a name that implies images of high fashion, elegance and luxury. But what is the brand history? And it’s legacy? And what its typography says about it?
Coco Chanel was one of the first designers to stop following fashion tendencies. She was determinate to change the fashion industry of her time. She believed that clothing should be comfortable, with perfectly designed lines and stressing shapes. Her new vision about the fashion world was the key point to her success.
It’s normal to see an advertisement with beautiful models using Calvin Klein underwear, and everyone that sees it, wants to wear it, that’s the power that Calvin Klein has over people. Which is a good thing, and they know it. Using Calvin Klein gives you a feeling of being sexy and belonging to a certain club of people. But when did all of this started? How did this brand achieve this status?
